{"id":809,"date":"2005-07-06T06:28:30","date_gmt":"2005-07-06T04:28:30","guid":{"rendered":"https:\/\/blog.drk-hu.de\/?p=809"},"modified":"2020-09-05T20:51:57","modified_gmt":"2020-09-05T18:51:57","slug":"","status":"publish","type":"post","link":"https:\/\/blog.drk-hu.de\/?p=809","title":{"rendered":"Erfolgreicher Start f\u00fcr neue DRK Kampagne"},"content":{"rendered":"<p>Monatlich testet IMAS 16 Plakate, die neu auf den Markt gekommen sind. Dabei bewerten 120 Testpersonen (60 Frauen und 60 M\u00e4nner) die vorgelegten Motive nach Kriterien wie spontane Erinnerung, Bekanntheit, Gefallen, Originalit\u00e4t und Verst\u00e4ndlichkeit.Wie die Zeitschrift \u201ew&amp;v\u201c berichtete, konnte sich das DRK im Mai mit dem Startmotiv &#8222;Sauna&#8220; der neuen Kampagne unter anderem noch vor Microsoft und Langnese platzieren.Auch mit der Blutspendekampagne war das Deutsche Rote Kreuz in diesem Jahr bereits au\u00dferordentlich erfolgreich: In der Gesamtbilanz der Testreihen von Januar bis April behauptete sich das\u201eB\u00e4rchen-Motiv\u201c auf Platz 5.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/blog.drk-hu.de\/index.php?rest_route=\/wp\/v2\/posts\/809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.drk-hu.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.drk-hu.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.drk-hu.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.drk-hu.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=809"}],"version-history":[{"count":0,"href":"https:\/\/blog.drk-hu.de\/index.php?rest_route=\/wp\/v2\/posts\/809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.drk-hu.de\/index.php?rest_route=\/wp\/v2\/media\/810"}],"wp:attachment":[{"href":"https:\/\/blog.drk-hu.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.drk-hu.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.drk-hu.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}